Tuto WEBDEV 25

Part 5: Let’s continue the development 253 Properties of pages As already seen, the SEO wizard indicates several modifications that can be performed in the page description window: • Page title, • Keywords of pages, ... Other properties that influence SEO can be defined in the page description window: • Update frequency, • Importance in the site. Update frequency The update frequency tells the search engine how often the page should be reindexed. Whenever possible, you should indicate a frequency close to reality: • If the page changes more often that what is specified, some versions may not be indexed. • If the page changes less often, the operation performed by the search engine will induce an unnecessary load on the server and the re-indexing may be penalized. Importance in the site This criterion allows the search engine to identify the page that will be proposed first to the Web user when several site pages correspond to a search.